Allard Van Hoorn - Art Rotterdam 2014

Art Rotterdam Focused Artist 2014 – Allard van Hoorn 018 Urban Songline - Translating the Van Nelle Factory into music Rotterdam, January 23, 2014 –

On occasion of the first edition of Art Rotterdam at its new location, the Van Nelle Design Factory, Allard van Hoorn, this year's Focused Artist, will create a new iteration of his project Urban Songlines, in which he translates architecture; buildings and other objects in public space into music through site-specific sound generation.

During all days of Art Rotterdam, Focused Artist 2014 Allard van Hoorn will make music from the switch-panel of the fuse-box of the former Van Nelle Factory, the new location of the biggest contemporary art fair in the Netherlands. This 18th iteration of the project 'Urban Songlines' departs from the acoustic composition 'Hidden Concert for Alarms, Horns, Screams & Air Raid Sirens' by Manchester based Distractfold Ensemble adding the sounds created by manipulation of the levers of the actual switch-board of the now defunct transformer of the 1931 former coffee, tea and tobacco processing plant. The project 'Urban Songlines', based on the tradition of the Australian Aboriginals to bond to their land through tonal description of it, translates public space into music through site-specific sound generation discussing how we relate to and co-own the public domain. Located just besides the main entrance of the fair the audience can manipulate and listen to the concert during all opening hours of the fair;

Wed. Feb. 5, 6 – 10 pm (invitation only) | Thu. Feb. 6, 11 am – 7 pm | Fri. Feb. 7, 12 – 21 pm | Sat. Feb. 8, 11 am – 7 pm | Sun. Feb. 9, 11 am – 7 pm.

The artist will also be represented at the fair by Boetzelaer | Nispen Gallery, booth 6.

The concert aims to heighten the level of attention of the visitors to the fair. Allard van Hoorn (1968, Leiden, NL) is a sound- , installation- and performance artist collaborating across the disciplines of architecture, design, music, dance and theatre creating visual, acoustic and spatial scripts and scenarios that investigate our relationship to public space. His work is presented by Biennales of Istanbul - Gwangju (Design), Shenzhen (Architecture & Urbanism), ISCP Open Studios - Brooklyn, Centro Centro - Madrid, MACRo - Rosario, Rosenthal Contemporary Arts Center - Cincinnati , de Appel arts centre - Amsterdam, Storefront for Art and Architecture - NYC, Stedelijk Museum - Amsterdam, Pinakothek der Moderne - Munich, Gasworks - London, Museum of Contemporary Art & Zendai Museum of Modern Art - Shanghai, Van Abbemuseum - Eindhoven, Museu de Arte Moderna da Bahia - Salvador de Bahia, The Moore Space - Miami, Museo de la Ciudad de México - DF, German Architectural Centre - Berlin & CCCB – Barcelona.

For more information: International Press | Tomaz Azevedo Capobianco | This email address is being protected from spambots. You need JavaScript enabled to view it. Allard van Hoorn | This email address is being protected from spambots. You need JavaScript enabled to view it. | www.allardvanhoorn.com Art Rotterdam 2014 Press | Monique Verhulst | This email address is being protected from spambots. You need JavaScript enabled to view it. | www.artrotterdam.com Marnix van Boetzelaer | Boetzelaer|Nispen | This email address is being protected from spambots. You need JavaScript enabled to view it. | www.boetzelaernispen.com

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